Anderson McCutcheon.
Full-Stack CEO & Growth Executive
A decade building growth engines for crypto, gaming and ecommerce — Riot Games, GGPoker, Full Tilt, 888 Holdings. Currently leading the world's largest poker room.
What I do.
Senior Leadership
Full-stack C-level leadership — team, growth, revenue and exits. From seed to multi-billion dollar scale.
Gaming & iGaming Marketing
iGaming marketing done right: player acquisition, onboarding, retention, monetization and reactivation. Deep understanding of the gamer mindset from Riot Games, GGPoker, Full Tilt and 888.
Crypto, NFT & Web3 Marketing
Bitcoin class of 2011. Crypto marketing strategy from token launch to community — scaled two cryptocurrencies past $100M market cap, minted 33K+ NFTs, and built a web3 marketing playbook covering acquisition, community and retention.
See the same growth playbook applied to product — explore the games lab.
Selected work.
- 2025 —GGPokerHead of GGPoker and ClubGGLeading the world's biggest online poker room.
- 2024 – 2025EvinatureCMOB2C ecommerce expansion, $3.8M ARR, PeakBridge investment.
- 2021 – 2023Chains.comCEO500K+ users, $176M peak market cap, 33K+ NFTs minted.
- 2020Nemesis.vcFounder & GPCrypto litigation fund — acquired by multinational law firm.
- 2014 – 2019SynereoCo-Founder & Co-CEOPioneer DLT ICO, $250M peak market cap, #6 CoinMarketCap.
- 2016 – 2019Riot GamesHead of Player Acquisition — EULeague of Legends: 150M+ MAU, performance marketing at scale.
- 2013 – 2015Full TiltHead of Digital MarketingData-driven relaunch of the iconic poker brand.
- 2011 – 2013888 HoldingsSocial StrategistGlobal social infrastructure, 2012 EGR Award nominee.